Role: Ideation, pitch presentation, concepts and design.
Marketing Campaign | Harborside Financial Center
Brief: Design a marketing campaign and build a brand identity for a commercial real estate property showcasing five unique buildings under a single complex. The design was inspired by the periodic table of elements - leaning into the surrounding environment, architecture, community and amenities.
The elements help to connect the buildings while speaking to the unique selling points of the entire complex. Water - access/transportation. Light - corporate visibility. Space - amenities. Earth - company growth. Air - corporate neighbors.

Brand Overview - Tone, Palette and Imagery

Logo and Brand System

Brochure - Cover Design 'Air'

Brochure - Cover Design 'Water'

Brochure - Cover Design 'Space'

Brochure Series - Cover Design

Brochure - Interior Pages


Website

